Google versus Meme Miner

It's official!

Google says I'm a hacker, so I should be a shoo-in for a follow-up Defcon 14 presentation.

Google has defined Meme Miner as a "virus or spyware product".

KeyRing Meme Pattern

This pattern is based on Meme Theory and the Schramm Communication Model. Today's Meme was deliberately designed as a keyring pattern as a real-life test of the strategy.

The keyring pattern is the meme equivalent of differentiated (or segmented) marketing strategy. The keyring page contains graphs which span a wide range of contexts; technology, sports, music, business, investment.

Step 1) The user, interested in medicine, logs into the page and finds something of interest.

Step 2) The original user forwards a link to a co-worker with similar interests and the second user looks at keyring.

Step 3) But people span multiple knowledge domains. The second user also has an interest in sports, and finds the sports references on the keyring page.

Step 4) The second user now forwards that link to acquaintances within the sports context.

Step 5) Over time, the meme propagates across several knowledge domains.

The strategy works, and it has a substantially different propagation rate than the other two strategies (Flea, Venturi).

A Meme Equivalent to Capacitance

We might be able to empirically deduce the existence of stored value for memes.

1) Take the set of all memes and measure the average of their peak rate of change.

2) Take the set of pre-maturely aborted memes (like Service Oriented Architecture) and measure the average of their peak rate of change.

If a premature meme left behind "stored value" from its initial release, this subset of memes should have a higher peak rate of change that's statistically significant. Impedance should be less for memes that have previously passed through the Ideosphere (for the set of memes that eventually found a foothold, that is). I'd expect the graph to look like this -

Ohm's Law

The modern electronics industry is founded on a single notion - Ohm's law, a quantitative, time-based measurement of electrons passing through a wire.

The graphs on this website are based on a single notion - the quantitative, time-based measurement of unique keywords passing through the Internet (using Dejanews as a proxy for now).

Maggianos versus IT Departments

So I'm sitting in a bar and in walk four Maggianos employees, fresh from the grand opening of their Bellevue store.

And these guys are hyped.
They're genuinely excited about working for Maggianos.
And I wondered why.
So we get talking and these waiter kids taught me something about the software business.

Maggianos avoids the IT scourge of the "primadonna pattern" through short and immediate feedback paths of cash tips and customer comments. One bad waiter impacts everyone else's future income and everyone knows it.

True, these are not equivalent situations, but the comparison points out deficiencies in today's strategic IT structure.

Measuring the Ideosphere

The OSI 7-layer model is a logical hierarchy of network communication layers. These layers progress from low-level, hardware-based protocols up to today's TCP/IP protocol.

We can expand the OSI model to include a higher abstraction, the Ideosphere, a domain containing the set of all memes.

The physical layer is governed by a rigid set of laws for voltage, current and resistance. These laws predict the behavior of electronic circuits.

If we can deduce similar laws for the Ideosphere, we may gain the ability to predict and control how memes function in society.

Future Topics
Supply and Demand linear macro equations
The Area 51 Login, what the heck is wrong with them?!
The Infocalypse (stolen from _Snow Crash_, the Information Depression). Theory, evidence, extrapolations.
Mediator & Visitor as proxies for U.S. & China, extrapolations
Pacific Edge & arbitraging risk
Disrupting centralized systems through feedback loops
Alien intelligence (James Martin), networks and anticipated transactions
SOA vs J2EE, revisited - endpoints, flexibility, heterogenous vs homogeneous, control & creation points
Structured Blogs, Law of Demeter & altruistic networks (Model A Ford example)
SOA - methodology weighting determined by new versus legacy percentages?
Alexa empirical proof of Realmeme.com strategies
#1 architectural issue: differentiation versus conformity
Overdriving a meme
IBM e-business pattern primer, surprisingly good
Mena Broadband & Dubai
Strategic interpretation of Wikipedia semantic analysis
Mediator vs Visitor - sets of diversity & coverage pattern
Mediator pattern vs Power Law, why they both reduce transaction costs
#1 system analysis problem
Notes on meme injection map
COI versus VOI, graphs & history
Open source project / startup company
Graph - Bio-identical hormone
Graph - Gold + metal (why?)
Graph - palladium + metal (see if current spike was detectable)
Bellevue-to-Seattle bridge walk & photos
SOA as art - kludge of current methodologies
Memes - active versus passive device
Memes - semantic map, explicit explanation
Memes - Defcon outline
Information theory - increasing transaction costs as function of ideosphere-to-data delta
Memes - usefulness of a capacitance analogy
Fenix, Catwalk, Vogue photos?
Ideosphere saturation versus reputation management systems (transaction cost too high)
Memes - Empirical example about memetic disruption of Saleslogix (for Defcon)
Graph - business intelligence?
Graph - some meme keywords, to empirically prove impact of Realmeme.com
SOA as variation of abstract factory pattern
Saving J2EE - followup with "minimized transaction" methodology & updated graphs if possible
Transaction costs as a function of context - strategic implications for the ideosphere
Context - work the Schramm diagram, expanded definition with Jack & Jill
Shirky model / Rheingold smartmob projection and analysis deficiencies
Measure cultural diffusion (Slashdot as a proxy?)
( Nov 22 2005, 03:28:19 AM EST ) Permalink