Defcon 13 Presentation
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The Strategy

It seems that NetBean's strategy is to compete directly with Eclipse and rely on superior design to carry the day.

I believe this is a losing strategy. It ignores Eclipse's strengths in market share, mind share, corporate sponsorship and user community.

An Alternate Strategy:

The end seems near for JBuilder and JDeveloper.

Those products represent a market segment which has money, but fears dependency on open source.

Target existing JBuilder/JDeveloper users by providing migration facilities and a licensing cost which guarantees support, turning NetBeans into a profitable project.

Remember the lessons from Microsoft. The "best" product is very often a casualty of other forces; Marketing, management fears, lower cost or existing market share.


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