[A building block of my Defcon 15 submission on click fraud]...
Suppose that IAFF.com (I Am a Fricking Fraud) website has a suspicious increase in network traffic. A rising meme tends to increase IAFF.com-related queries on Google, which also generates a traffic increase to IAFF.com-related links. Link #10 won't have the same proportional increase (it's an inverse hyperbolic function), but it should have *some* increase if IAFF.com's traffic is real.
If I can contextually bind my site (RealMeme.com) to IAFF.com and rise into its top ten results on Google.com, my site should receive an increase in IAFF.com-related traffic. If IAFF.com claims a large traffic increase and my site has decreasing traffic from Google, there's cause for suspicion. I've tested this empirically against IAFF.com.
