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20061216 Saturday December 16, 2006

Search Engine Comparison

Comparison of search engine traffic and trends.

The overall picture looks stagnant to me. Three changes appear in early 2006 - Google's traffic peaks, Yahoo begins testing previous lows and the real suprise is that Baidu.com peaks. MSN and Yahoo topped out 2002 and 2003, respectively. The recent shakeup at Yahoo shouldn't be a surprise, the graphs show Yahoo in a decline.

The appearance of three different events in the same period (early 2006) could be a warning sign.

Items to note - The ranking in Google Trends matches the ranking in Alexa... Yahoo, then MSN, followed by Google and Baidu last. It's a likely confirmation that search trends tend to mirror network traffic. Notice how Google and MSN are near a crossover point in each graph.



( Dec 16 2006, 08:54:33 PM EST ) Permalink Comments [2]

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