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This website uses the Flea pattern. It explicitly rode on the back of the "Google"
and "search engine" meme, after associating itself to those memes through the Google Evil Index graph.
The result was 2000 user logins and login swarms from Yahoo, Overture and Google.
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Identify a rising meme using a methodology or tool such as MemeMiner
As it enters social bandwidth, it may create diffraction....
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Establish a relationship between the rising meme and the new meme....
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With any luck, the new meme will nab a share of the diffracted bandwidth.
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