Eureka!
Schramm's communication model shows the low-level mechanics of transaction costs. Ronald Coase's theories provide a strategic perspective.
Schramm's model shows how information works.
Coase's theory shows us why we care....
"because markets are costly to use, the most efficient production process often takes place in a firm"
Organizations (companies) reduce the transaction costs needed to achieve a goal or produce a product. Fewer transaction costs means less human I/O; a reduction in the time and effort required to transmit and assimilate information.
Transaction costs are the foundation of division of labor in economics.